CAN. Phone: (587)-391-5883 | U.S. Phone: (480) 840-7323

Managing a Dental Office Doesn’t Need to be Stressful and Chaotic…

With The Right Help and Dental Practice Management Training You Can Feel Confident, Your Staff Will Have Confidence In You, and…
You Will Have Less Stress and Higher Productivity!

We’ve Crammed Over 31 Years Of Dental Practice Management Experience Into This 4-Day Intensive Workshop Specifically Designed For Dental Office Managers.

Learn tried and true dental practice management skills proven to work in dental offices large and small. The course is taught by a facilitator that is also a practicing dental office manager. The same things you will learn in this course are exactly what were used to grow his practice from 4 million to over 12 million in under 5 years without driving our staff crazy (no more than they already are). Not only will you learn from the person who implemented these skills but you will also be able to discuss real life issues from your practice and how you would handle them.

All of our dental practice management courses are held in a small group setting to allow one on one interaction with every attendee.

This interactive, workshop style course sends you home with the knowledge and the tools to implement and grow your practice right away. You even go home with a complete office manual (if you don’t know why you need an office manual read this). You just can’t find another dental practice management course like this anywhere else.

This course is good for dental office managers of ALL skill and experience levels.

Dental Management Secrets is designated as an Approved PACE Program Provider by the Academy of General Dentistry.  The formal continuing education programs of this program provider are accepted by AGD for Fellowship, Mastership and membership maintenance credit.  Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement.   The current term of approval extends from 03/01/2017 to 02/29/2020 Provider ID# 368363

Course Agenda:

Day 1 & 2:

9:00am to 5:00pm – How To Be A Top Manager

  1. Mastering HR
  2. Pay & Incentives
  3. Setting and Enforcing Policies
  4. Goal Setting – Executive & Staff
  5. Implementing Change
  6. Leadership Skills
  7. Office Management Automation
  8. Progressive Management Techniques (Staff Discipline)
  9. Hiring
  10. Training
  11. Termination
  12. Handling Overtime
  13. Scheduling
  14. Collecting money
  15. Marketing your dental office (Presented by Trent Wehrhahn founder of Dental Growth Strategies)

Day 3:

9:00am to 5:00pm – Hands On Program – Create your Office Manual

Create your own office manual in this full day workshop.

Day 4:

9:00am to 12:00pm – Advanced Automation Training

Work with our proprietary system developed specifically for dental office managers.
Learn how to reduce costs and increase productivity with Automated Manager. (

1:00pm – 5:00pm (optional) – Round table discussions with Q & A 

Register Now – Fill in the form to the below or call Craig at (587)-391-5883 (all discount offers must be registered by phone)

Course Price: $1595 USD


#30 1221 Canyon Meadows Dr
SE Calgary, AB T2J 6G2

Phone: (587)-391-5883


40837 N 97 St
Scottsdale, AZ 85262

Phone: (480) 840-7323

Copyright © 2015 Dental Growth Strategies. All Rights Reserved.

Management 101

Las Vegas, NV
November 15-19, 2021


Management 201 – (Mgt 101 is a prerequisite)

Calgary, AB
November 23-25, 2020

Upstairs of BDC Dental
#101-3919 Brentwood Rd NW
Calgary, AB T2L 1L1

Why Attend A Management 101 Course

What Past Attendees Are Saying About Management 101

“Thanks Craig as always you inspire and make it a memorable experience! Your methods are appreciated.”  Tina

“Thanks so much it was excellent!!” Jessica

“Thank you so much for this weekend!! It was the best course I have ever been to. You are so energetic & fun you have so much valuable information. I am so grateful you are sharing it with us. I can’t wait to get started on the new improved office.” Anna

“Thank you I have really enjoyed my time learning with you!” Marie

“Craig you pulled off a hell of an experience for everyone. Our expectations were exceeded. Thank you!” Dr. Larry

“Craig Thank you for your years of continued support & encouragement. You are so great to with.. I’m excited for what is to come!!” Rayleen

“Thank you very much for your time and awesome energy. This was a fantastic inspiring engaging building and learning session.” Chris

“Thanks so much for sharing your massive experience.” Cory

“Thank you, thank you, thank you, we couldn’t have done it without you!” Danny

“Your energy is so infections that I feel I can do anything. If my last career had enlisted you I would still be there.” Talitha

“The conference was amazing!!!! Hands down the best training, we learned so much and Craig was amazing!!!” Rhonda

Here is what some of our attendees were saying on the anonymous evaluation forms they filled in at the end of the workshop:

“Dental management secrets is one of the most informative courses I have attended. Well organized, great lecturer, well, this guy Craig, all I can say he was awesome. He made every effort to train the attendees , answer all the questions and explain in details the reasons. I will go back again with my office manager to attend his lecture in Toronto on October 24th. You know why!! Because I just love to listen to this excellent teacher. I highly recommend this course as you will get many useful information in dental management that based on a successful stories.”

“Before going to Dental Management Secrets 101 I was not a confident manager, and I always questioned myself as I was never sure what the actual office policies were. I always felt like I was just “winging” it. After meeting Craig and attending 101 everything changed. I returned to my office with increased confidence and a clear vision of goals that I was going to achieve in the office. Our new staff handbook gave me a clear set of policies to follow and I am no longer “winging” it.”

“Craig’s presentation was strong in all aspects.· Craig was an amazing facilitator in that he picked up very quickly what we wanted out of this seminar.”

“Craig was able to address my questions and was very open to meeting individually”

“This was the most informative and interactive course I’ve ever taken! I will recommend this course to my whole office and hope to see you at the next course!”

“I have attained a huge knowledge base of information. Working with the other managers have given me the tools & ideas on how I can help better.”

“Craig showed me how a manager can implement change and efficiencies. I loved his interactive approach involving everyone.”

“Craig was extremely engaging. His knowledge base & ability to share information was fantastic”

“Really exceeded my expectations, Craig encouraged interaction with the group with no fear of a wrong answer, we were made comfortable to share & ask.Craig offers a very real human mood to his training.”

“The group interaction was refreshing and informative. I got the most benefit from Craig’s knowledge and experience.”

“Craig’s strength is his excellent communication and great sharing of Ideas.”

“I couldn’t find a weakness in Craig’s presentation.”

“This really provided o lot of secrets in dental management, I am glad that I was able to attend this training.”

“This was the best I have ever participated in, I will be back for more.”

4 Day Intensive Dental Practice Management Course – Module Descriptions

Day One and Two:

Mastering HR (Human Resources) In a Dental Practice

Have you ever felt like the stranger at your own staff meeting? You called it, you set the agenda, but what happened, what are they talking about, do you work at the same place.

  1. Learn how to Master HR
  2. Have a pulse of your team.
  3. Learn what to say when
  4. Create the win-win

Pay and Incentives

  1. Learn how to create and maintain equitable salaries
  2. How to conduct a salary based staff review
  3. Why staff incentives fail

Setting and Enforcing Policies 

When we know what is good for our practice we need our team to have clear policies so the team knows what to expect. Then, once we set up our polices we need to enforce them. Sometimes we feel it is easier to pretend we don’t see, but what are the effects? In this module we learn to successfully setup and enforce our policies.

Goal Setting – Executive and Staff

  1. How to set goals for both the manager and their team members
  2. S.M.A.R.T. goals and how they can pull your team together

Leadership Skills

  1. Speaking in public
  2. Leading by team work not by fear
  3. Positioning
  4. Ask before you tell

Hiring Great Dental Practice Employees

How to find your next superstar.


  1. How to create practice training
  2. Let’s all do it the same way (the right way)
  3. No one ever told me that before

Implementing Change

Change is hard for all of us; in this module we learn how to implement painless change. You’re right there is no such thing as painless change. Listen as we walk you through the successful tips of implementing manger change.

Hear solid advice from a manager who:

  1. Took their office chartless
  2. Switch Practice Management Software (replacing a 10 year old system)
  3. Tore down rebuilt their office (added 6 more operatories) and then did it again 3 years later.
  4. Implemented electronic time sheets and schedules.
  5. Changed job roles.
  6. Switched out the phone system.
  7. Streamlined (automated) reports.
  8. Kept the office growing even through a major recession.
  9. Calmed down the unnecessary drama that existed previously.
  10. Runs one of the largest offices in North America.

All while staying open 7 days a week.

Office Management Automation

Whether managing a team of 10 or a team of 100, automation is the lifesaver. We’ll explore several options and tips on how to automate your role.

Progress Management Techniques

  1. Create staff actions plans
  2. Write and deliver memos
  3. Develop – “verbal, written verbal, may and will letters” (if you don’t know what this is, don’t miss course)

Handling Overtime

Here we explore how and when do we need over time and how do we keep it in control.


In management we are asked to invite people into our family and sometimes invite them out of the family. In this module you will learn:

  1. The two minute termination without the drama
  2. Termination should never be a surprise
  3. Where, when, and how to terminate
  4. How to handle our fears before and after a termination


  1. How to determine how many people to schedule
  2. Scheduling budget
  3. Don’t put them on the same shift (whatever you do)

Collecting Money

How to keep your receivables under control – NO OVER 90’s!

Day Three:

Create Your Office Manual

Often our team doesn’t meet our expectations because they don’t know what they don’t know. During this full day course we create your Office Manual tailored to your culture goals. At the end of this day you can leave with your staff manual ready to implement. (If you don’t know why you need an office manual read this: A Little Mistake That Cost A Dental Office $30,000

Day Four:

Advanced Automation Training – Pre-work required

For years office managers have wrestled with the problem of just not having enough hours or days to get everything done. In addition, they struggle with accurately preparing payroll for their payroll provider and managing staff schedules.

They spend hours poring over time sheets, analyzing unplanned overtime, absences, and juggling phone calls and emails to stay on top of shift swapping. Sure, your payroll provider processes the numbers—any numbers good or bad, but leaves the hard work of doing the calculations to you.

That’s where the Automated Manager comes in.

There is some pre-work for this part of the course, but you can leave here with many office functions fully automated and ready to implement when you get back.

Dental Management 101 Introductory Webinar

100% Satisfaction Guarantee

Dental Management Secrets has a 100% satisfaction guarantee on all courses and products. If you attend one of our courses or purchase one of our products and are not completely satisfied we will refund your money.

Refund and Cancellation Policy

Registrants for any of our courses may cancel at any time 30 or more days prior to the event for a full refund. Cancellations after this time qualify for a 50% refund.

Course Cancellation Policy

Dental Management Secrets reserves the right to program cancellation. Participants will be notified 30 days prior to the course date if it is to be cancelled or rescheduled. If the course is cancelled or the reschedule date is not satisfactory, registrants will be issued a full refund or offered a seat in a future course. In any event, Dental Management Secrets will not be responsible or liable for expenses incurred by the registrant other than the registration fee.